Online Poker Traffic
& News Since 2006
PokerScout -- Online poker traffic rankings and news. February 24, 2017
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Reports and Publications

Thank you for your interest in our reports. We offer various types of prepared publications for the online poker industry. We also offer custom (bespoke) reports that give you maximum flexibility to select the data and delivery method that is most useful to you.

Publications

Custom (Bespoke) Data Reports

How To Order

Publications and Reports FAQ


Publications

The Scouting Report

Delivered straight to your inbox every weekday morning, The Scouting Report is more than just a newsletter. It's a daily report packed with news, data and analysis to keep you up to speed on the fast-moving online poker industry.

NEW Free Poker Industry PRO membership! Subscribe now and get free access to Pokerfuse premium news and data!

Click here for more information and a sample edition of the Scouting Report.

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Poker Industry PRO News & Data

With Poker Industry PRO, create your own customized charts powered by PokerScout's industry-leading data. You also get access to Pokerfuse premium news and analysis available only to subscribers.

Poker Industry PRO is the industry-leading news and analysis service from online poker experts. Every day industry insiders use Poker Industry PRO to keep up to date with the online poker industry.

Click here to learn more and sign up for Poker Industry PRO today!

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The US Online Poker Market -- State-by-State Data and Projections

If you’ve been watching the US market as we have, you know that federal regulation of online poker always seems just out of reach. Meanwhile states are moving ahead with their own legislation. State-by-state seems to be the only way forward for online poker operators to break into this lucrative market.

With that in mind, PokerScout has teamed up with consulting firm Academicon to create state-level projections of market size under different scenarios (with or without interstate compacts and/or federal legislation).

The analysis is based on an extensive player study we conducted at the peak of the market, before Black Friday. We tracked all ring game players for six months at multiple operators, noting the players’ locations, the games and stakes they played and their playing frequency. The result gives us unique insight into the size and potential of the American market, and how the US compares to other markets around the world. All of that information is packed into this set of reports.

Click here to see our sample Nevada report.

Click here to see the summary and contents of our full US report (included when you purchase the full set of state reports).

  

How To Order

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Retaining Recreational Players -- How luck and skill affect player lifetimes

Casual players are a critical part of the online poker ecosystem. Operators pour enormous resources into recruiting and retaining these players, but still their attrition rate is extremely high. The reasons why have been poorly understood. Until now.

With a billion-hand database and patent-pending algorithms, Skill in Games presents critical insights into just how important the player's first experience on the site is, what causes them to leave soon after joining, and what can be done to convince them to stay. If your job involves player retention or CRM, you need this report.

Click here to download the report preview.

  

How To Order

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The History of Online Poker (in development)

With more than 30 pages of data, charts and analysis, this is more than just a complete history of online poker. It's a user's manual for running a successful poker site. Learn why some operators have soared while others fell quietly by the wayside. A must-read for anyone who wants to understand industry trends and events in context.

Includes such topics as:

  • The Early Days: From Planet Poker to Paradise
  • The Television Era: The World Poker Tour, Chris Moneymaker and the Rise of PartyPoker
  • UIGEA: PokerStars Takes Over
  • Black Friday: The US Market Crashes
  • The Poker Obsession Fades
  • Regulated Markets: Europe and US
  • The Impact of Promotions
  • The Rise of Ring-Fencing and Segregation
  • Beyond Texas Hold'em: Game Popularity
  • Player Demographics
  • and more

How To Order


Custom (Bespoke) Data Reports

We collect detailed online poker traffic data around the clock, and we have historical data on many poker sites dating back to July 1, 2006.

We offer not only historical reports but ongoing subscription updates. The scope and content of the report is yours to choose. The choices are truly limitless.

Here are some examples of various reports we can prepare. Click on the link to download the sample. (Note: These are samples only. The data is not accurate.)

Sample #1 (click to download): Daily average player counts.

Sample #2 (click to download): Daily peak and average player counts.

Sample #3 (click to download): Daily player counts by stakes at European and American peak times.

Sample #4 (click to download): Monthly report on player counts by game type and stakes.

Sample #5 (click to download): Minute-by-minute player counts by stakes.

Sample #6 (click to download): Hourly player averages at individual limits.

Sample #7 (click to download): Snapshot of our live XML feed, which includes all the ring game data we collect, updated constantly.

Sample #8 (click to download): Sample dump of all the ring game data we collect (over 1 million rows of data per week).

Sample #9 (click to download): Player geographic breakdown from our 2009/2010 six-month study at the peak of the market.


Frequently Asked Questions

Publications

How do I order one of your publications or reports?

How can I find out more about The Scouting Report?

How much does a subscription to The Scouting Report cost?

How were your state-by-state US market projections made?

Custom Reports

How do I order one of your reports?

What kind of data can I buy from you?

Where are the prices? How much will it cost?

How soon can I get my report?

How will the data be delivered?

Can you deliver Excel spreadsheets?

Can you deliver my data as XML?

Can I get regular updates for my report?

Can I get a data feed from you?

If I get a report subscription, can I get historical data to go with it?

Can I get data from you to put a traffic report on my website?

How do you collect your data?

Are there limitations or restrictions on how I can use your data?



How do I order one of your publications or reports?

Ordering is easy. Just send us an email to get started. We'll be happy to help with your order.

How can I find out more about The Scouting Report?

Click here for more information and a sample edition of the Scouting Report.

How much does a subscription to The Scouting Report cost?

Contact us for subscription rates.

How were your state-by-state US market projections made?

In late 2009 and early 2010, we tracked players at several of the largest poker sites, including PokerStars and Full Tilt Poker. At that time (before Black Friday), those two sites alone had a worldwide market share of nearly 60%.

We tracked all real money ring game players on each site every 10-15 minutes, and we did this for six months. For each player, we noted the game type and stakes they were playing (at multiple tables if applicable) as well as their location. This gave us a very detailed look at the playing habits of players from different countries and states.

Using this data, the wizards of consulting firm Academicon applied economic forecasting models to project the size of the online poker market in each state. Results were calculated for three scenarios: Each state in isolation with no cooperation, limited interstate compacts, and a federal or international framework.

What kind of data can I buy from you?

We can create a report to answer almost any question you may have about online poker ring game traffic and players.

We perform a detailed count of the number of ring game players by game type and limit at each poker site every 10-15 minutes. This adds up to a large amount of data which can be summarized and presented in many different ways. Our reports are generally custom-made to meet your requirements.

A simple report might consist of the daily peak or average player counts at various poker sites. (For purposes of financial and competitive analysis, many of our customers find the average player counts to be more useful than the peaks.) We also have much more detailed data available as shown in the sample reports and publications above.

Contact us with the question you are trying to answer, or the analysis you would like to perform, and we will do everything we can to help.

Where are the prices? How much will it cost?

Pricing generally depends on the scope and detail of the report, the number of sites included, the time frame covered and whether you are looking for historical or subscription reports. Unfortunately we can't cover all of the possibilities here, but as a general guideline, historical reports usually cost somewhere in the range of $100 to $2,000. Contact us about the report you are interested in and we'll be happy to give you a specific price quote.

How soon can I get my report?

Historical reports can often be delivered within 2-3 days of payment. Rush deliveries are available on request at additional cost.

How will the data be delivered?

Historical reports are delivered as Excel spreadsheets unless another format is requested. Various methods of delivery are available for subscription reports, including XML feed.

Can you deliver Excel spreadsheets?

Yes, we can deliver reports as Excel spreadsheets.

Can you deliver my data as XML?

Yes, we can generate XML to make importing the data easier.

Can I get regular updates for my report?

Yes, you can sign up for a subscription to get regular updates for your report.

Can I get a data feed from you?

Yes, subscription data can be delivered by XML feed on request.

If I get a report subscription, can I get historical data to go with it?

Yes, just ask for a package price for historical data plus a subscription.

Can I get data from you to put a traffic report on my website?

Unfortunately we cannot make our raw data available to other websites. We do have a Top 10 Traffic Report which you are welcome to use on your site.

How do you collect your data?

We perform a detailed count of the number of players by game type and limit at each poker site every 10-15 minutes. In some cases the data is provided to us directly from the site or network, and in other cases we collect it from the operator's publicly available poker software.

Are there limitations or restrictions on how I can use your data?

Our reports are strictly for private use by the purchaser, not for republication or distribution. If you would like to purchase data for some purpose other than your own private use, please let us know.




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