{"id":73310,"date":"2025-08-25T07:52:40","date_gmt":"2025-08-25T07:52:40","guid":{"rendered":"https:\/\/www.pokerscout.com\/se\/?p=73310"},"modified":"2025-08-25T07:52:40","modified_gmt":"2025-08-25T07:52:40","slug":"spelbolagen-har-greppet-om-premier-league","status":"publish","type":"post","link":"https:\/\/www.pokerscout.com\/se\/spelbolagen-har-greppet-om-premier-league\/","title":{"rendered":"Spelbolagen har greppet om Premier League"},"content":{"rendered":"

Inf\u00f6r s\u00e4songen 2025\/26 bar 11 av 20 klubbar spelbolag p\u00e5 br\u00f6stet. Det \u00e4r mer \u00e4n h\u00e4lften av ligan och andra raka \u00e5ret p\u00e5 den niv\u00e5n. Ingen annan bransch har varit lika dominerande sedan 1992.<\/p>\n

Sponsringen \u00e4r l\u00f6nsam men omstridd. Brittiska uppskattningar pekar p\u00e5 att spelrelaterade problem kopplas till hundratals sj\u00e4lvmord per \u00e5r. Det har eldat p\u00e5 debatten om hur mycket reklam som ska till\u00e5tas inom fotbollen.<\/p>\n

Premier League-klubbarna ber\u00e4knades f\u00e5 omkring 104 miljoner pund i tr\u00f6jint\u00e4kter fr\u00e5n betting s\u00e4songen 2024\/25. Mindre klubbar \u00e4r mest beroende. Ingen av de klassiska Big Six har l\u00e4ngre spelbolag som huvudsponsor p\u00e5 br\u00f6stet.<\/p>\n

Historisk utveckling – fr\u00e5n f\u00f6rsta deal till boom<\/span><\/h2>\n

Fulham var f\u00f6rst ut redan 2002\/03 med Betfair p\u00e5 tr\u00f6jan. Den stora boomen kom efter 2005 n\u00e4r spelreklam blev till\u00e5ten i tv och radio. D\u00e4refter \u00f6kade exponeringen snabbt.<\/p>\n

Ett decennium senare hade runt h\u00e4lften av klubbarna spelbolag p\u00e5 br\u00f6stet. Spelbolagen blev en naturlig del av sponsorbilden eftersom pengar fl\u00f6dade in i systemet och bettingsidorna samtidigt \u00e4r beroende av fotboll f\u00f6r sina vinster. Dessutom har de gott om pengar. Den kombinationen f\u00f6rklarar branschens grepp om klubbarna.<\/p>\n

M\u00e5nga varum\u00e4rken \u00e4r registrerade i \u00d6stasien eller skatteparadis. Vissa \u00e4r ok\u00e4nda f\u00f6r publiken och kan inte ens anv\u00e4ndas av brittiska fans. Samtidigt \u00e4r Premier League-klubbarna globala varum\u00e4rken som str\u00e4cker l\u00e5ngt utanf\u00f6r Storbritanniens gr\u00e4nser.<\/p>\n

Fr\u00e5n tech p\u00e5 90-talet till betting i dag<\/span><\/h2>\n

P\u00e5 1990-talet dominerade teknik och telekom. Mellan 1992 och 2000 bar 18 lag loggor fr\u00e5n den sektorn. Tottenham hade Hewlett-Packard medan Manchester City hade Brother.<\/p>\n

Idag speglar tr\u00f6jorna en annan ekonomi. Globala varum\u00e4rken och bettingsidor tog \u00f6ver under 2000-talet. Vissa tror att 90-talets tr\u00f6jor kommer att bli samlarobjekt. Kan dagens spelrelaterade reklamtr\u00f6jor f\u00e5 samma status i framtiden?<\/p>\n

Kritik och kommande f\u00f6rbud i Premier League<\/span><\/h2>\n

Motst\u00e5ndet har vuxit. Kampanjer som The Big Step vill se stopp f\u00f6r spelreklam i fotbollen. Argumentet \u00e4r enkelt d\u00e5 de s\u00e4ger att reklamen n\u00e5r personer som k\u00e4mpar med spelproblem.<\/p>\n

Wayne Rooneys nummer 32 i Derby v\u00e4ckte debatt 2019. Sponsorn 32Red betalade d\u00e5 en del av l\u00f6nen. D\u00e5varande idrottsministern kallade uppl\u00e4gget listigt och varnade f\u00f6r riskerna med aggressiv reklam.<\/p>\n

Premier League inf\u00f6rde 2023 ett f\u00f6rbud fr\u00e5n 2026\/27 d\u00e4r spelbolag f\u00f6rsvinner fr\u00e5n tr\u00f6jornas framsida. Men \u00e4rmar, LED-skyltar och andra ytor till\u00e5ts forts\u00e4tta vilket g\u00f6r att kritikerna kallar f\u00f6rbudet f\u00f6r kosmetiskt.<\/p>\n

Tack vare de nya reglerna s\u00e4krar m\u00e5nga klubbar en sista stor utbetalning innan reglerna sk\u00e4rps. F\u00f6rst efter 2025\/26 m\u00e5ste nya huvudsponsorer hittas. Fr\u00e5gan \u00e4r vilka branscher som tar \u00f6ver?<\/p>\n

Serie A och La Liga<\/span><\/h2>\n

Italien f\u00f6rbj\u00f6d spelreklam 2018. F\u00f6rbudet tr\u00e4dde i kraft 2019 och slog h\u00e5rt ekonomiskt p\u00e5 klubbarna. S\u00e4songen f\u00f6re hade 12 av 20 Serie A-lag bettingavtal. Int\u00e4kter p\u00e5 80\u2013100 miljoner euro per \u00e5r f\u00f6rsvann.<\/p>\n

Klubbarna blev dock kreativa. De tog in sport- och nyhetssajter som b\u00e4r bettingvarum\u00e4rken men inte erbjuder spel i Italien. LED-reklam kunde geo-anpassas f\u00f6r TV-publik utomlands.<\/p>\n

Spanien f\u00f6ljde efter. Fr\u00e5n 2021\/22 f\u00f6rbj\u00f6ds betting p\u00e5 La Liga-tr\u00f6jor. Sju klubbar tvingades d\u00e4rf\u00f6r byta huvudsponsor. Idag har ligan sponsorer fr\u00e5n m\u00e5nga branscher men inga renodlade spelbolag p\u00e5 br\u00f6stet.<\/p>\n

Stj\u00e4rnor i spelbolagens tj\u00e4nst<\/span><\/h2>\n

Zlatan Ibrahimovi\u0107 blev 2018 ambassad\u00f6r och del\u00e4gare i Bethard, en bettingsida med svensk licens<\/a>. 2021 b\u00f6tf\u00e4llde UEFA honom med 50 000 euro d\u00e5 han fortfarande var aktiv fotbollsspelare. Han tvingades avsluta samarbetet f\u00f6r att forts\u00e4tta spela.<\/p>\n

N\u00e4r Wayne Rooney ansl\u00f6t till Derby bar han nummer 32. Sponsorn 32Red var del av uppl\u00e4gget. Exemplet blev en symbol f\u00f6r hur n\u00e4ra banden mellan spelbolag och profiler kan vara.<\/p>\n

Neymar blev global ambassad\u00f6r f\u00f6r PokerStars 2015. Ronaldo Naz\u00e1rio gick en liknande v\u00e4g tidigare. Det \u00e4r bara n\u00e5gra exempel d\u00e5 flera andra k\u00e4nda namn gjort reklam f\u00f6r poker och betting efter karri\u00e4ren.<\/p>\n","protected":false},"excerpt":{"rendered":"

Inf\u00f6r s\u00e4songen 2025\/26 bar 11 av 20 klubbar spelbolag p\u00e5 br\u00f6stet. Det \u00e4r mer \u00e4n h\u00e4lften av ligan och andra… Continue reading Spelbolagen har greppet om Premier League<\/span><\/a><\/p>\n","protected":false},"author":160,"featured_media":73313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-73310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","entry"],"acf":[],"yoast_head":"\nSpelbolagen dominerar Premier League - historik och f\u00f6rbud<\/title>\n<meta name=\"description\" content=\"11 av 20 Premier League-klubbar b\u00e4r spelbolag p\u00e5 lagtr\u00f6jorna. 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