Sports Editor
New betting sites offer players more competitive odds, unique features, and better bonuses compared to established betting brands.
With Americans wagering over $130 billion on the sports market in 2024 alone, new bookmakers are looking to get in on the action. Today, we’ve ranked some of our favourite new betting sites so you can bet confidently today.
Three of The Best New Betting Sites
Here’s our pick of three of the best new sportsbooks. Some are established brands that have just overhauled their sites, while others have added sportsbooks to existing platforms. It’s a great starting point if you’re looking to branch out from the best online sportsbooks and try something new.
BetNow – Best New Betting Site Overall
If you’re looking for a punt on a new betting site, look no further than BetNow. With enticing promotions, a huge number of sports to bet on and live betting, there’s a reason why we made BetNow number one.
Welcome Bonus: 150% up to $225- Promo Code: BN150
- Minimum Deposit: $20
Welcome Bonus: 150% up to $225- Sports Covered: 30+
- Features: App, High Limits, Favorites Section
- Live Streaming: Yes
Features
BetNow is one of the best new bookmakers when it comes to match odds. Plus it’s huge range of sports and reliable cash-out features makes this one of the best new online betting sites around.
Pros
- Well-built website
- Great selection of sports
- Fast and responsive interface
Cons
- Above industry odds
- Outdated website
Our Verdict
If you’re looking for a new betting site that’s simple and well-designed, BetNow has you covered.
This new betting site has a great user interface, combine that with better-than-average industry odds, free-to-play contests, and big prize pools, it’s hard not to say yes to this new boomaker.
[bm_offer id=”69493″ CTA=”BET NOW”]BetOnline – Best New Sportsbook for Live Betting
BetOnline is the one to choose if you’re looking for a new betting site to make some wagers. Their live betting options are one of the best we’ve seen, giving you up to date information with competitive odds.
- Welcome Bonus: $250 in Free Bets
- Promo Code: Free250
- Minimum Deposit: $5
- Sports Covered: 40+
- Features: In-play, Great Odds, Quick Bet
- Live Streaming: Yes
Features
It is easy to find live betting options here. Plus, you can switch between Vegas, fractional, decimal, and even Hong Kong odds with a simple menu on your betslip, meaning you can view the markets how you want.
Pros
- Huge range of sports
- Simple design
- Big welcome bonus
Cons
- Limited customer support options
- Limited parlays
Our Verdict
BetOnline is one of the best new betting sites thanks to its focus on simplicity. Its layout is easy to navigate, and the betting information is clearly presented. All your betting needs are met here, with a sportsbook, a racebook, a casino, and one of the better options for anyone comparing esports betting sites. There’s also full crypto support across the board.
It would be nice to see more complex bets like parlays or teasers offered more frequently, but if you want to back your team to win then you can do so quickly and easily.
[bm_offer id=”69487″ CTA=”BET NOW”]Everygame – One of the Best New Betting Sites for Promotions
Enticing promotions are what help new betting sites gain more customers, and there aren’t many better promotions on the market than Everygame.
- Welcome Bonus: 200% up to $6,000
- Promo Code: N/A
- Minimum Deposit: $10
- Sports Covered: 30+
- Features: App, High Limits, Favorites Section
- Live Streaming: Rarely
Features
Everygame has preloaded coupons with some of the best action going, meaning you can quickly and easily back the most popular markets. Plus, like other new online bookmakers running the most up-to-date software, you can easily change the odds to your preferred format.
Pros
- Beautiful design
- Great selection of sports
- Fast and responsive interface
Cons
- Needs special software download
- No native phone support
Our Verdict
Everygame stands out from even among the new sports betting apps as one of the best. Fantastically designed and with a huge range of promos and bonuses to use while playing, this is one of the best sites on the market today. Particularly impressive is how Everygame manages to cater to both modern crypto and traditional fiat banking options.
There are some niche sports not on Everygame that you can find elsewhere, but for 99.9% of bettors this won’t be an issue. All the major sports are well represented, and Everygame is one of the best new online bookmakers to use to get in on the action.
[bm_offer id=”69495″ CTA=”BET NOW”]How to Choose Between New Bookmakers
We recommend the new sports betting sites listed above. However, if you want to do your own research, we suggest considering the following factors.
A Friendly User Interface
The best new betting sites will use the most up-to-date software and design, so should run fantastically on your devices. It can still be a good idea to click around the sites, though, and pick the one which you feel runs best on your setup.
Large Sports and Market Variety
New gambling sites will run on the latest software, meaning that they should carry all the best sports betting action. This includes major leagues such as the NFL, NBA, NHL, and MLB, along with top sports like golf, soccer, and tennis.
You’ll never be short of action, but if there is one specific market that you like to back, it’s a good idea to double-check it is available.
Exciting Welcome Promotions
You’ll always be rewarded for signing up with new betting sites by a huge welcome bonus, and the best new sportsbooks will offer the biggest of the lot to encourage people to try them out.
It’s important to take full advantage of these offers, and sometimes this means going for one which is achievable, rather than just the biggest. If you bet infrequently and an offer has a high rollover, it would be better to try a new betting site with a lower rollover, even if the bonus amount is smaller.
Ongoing Bonuses
Along with seeing which welcome bonus is best for you, see what offers new sportsbooks have for existing customers. You should always be rewarded for regular play, so make sure that you will be. This might mean being offered free bets or reload bonuses, or access to a VIP or Rewards program.
If you like to bet on specific sports, it’s also a good idea to check if any of the new online betting sites you’re considering have promos or bonuses on your favorite markets.
Are New Betting Sites Worth It?
It is always worth checking out new online bookmakers, or even established ones that have recently been overhauled. There are a couple of big reasons why.
The first is that new betting sites will use the latest software. This gives them access to all the latest markets, including new ones such as esports, meaning you’ll always be able to find the event you want to bet on.
Plus, new sports betting sites will desperately want you to sign up and try them out. This means they’ll usually offer the biggest bonuses and most rewards that you’ll get anywhere as an incentive.
New Betting Sites vs Apps
There is always a lot of discussion about what the best way is to bet on a phone—using the sportsbook’s website or its app? At the end of the day, the mobile site will give you the exact same features and performance as using the app for a new sportsbook like Everygame or BetOnline.
The idea that you simply must use the app version of a betting site is outdated and comes from before it was normal to have a website optimized for mobile. These days, new sports betting sites run great on your phone or tablet using a standard browser, just like the best betting apps do.
If you have the option of using either, then it’s entirely down to your personal choice of how you like to play. Otherwise, you can feel free to use the mobile site for a new sportsbook confident that it is as safe and fast as any app.
Bonuses at New Online Betting Sites
Welcome Bonus: This will be the biggest bonus that you get at new online bookmakers, and it comes when you first sign up. After you create your account and make a qualifying deposit, you can expect to it loaded up with free bets, deposit matches, and more.- Deposit Bonus: A deposit bonus is when a portion of the money you load into your account is given to you as a bonus. The biggest of these come when you open an account at new betting sites, but you can get them when you reload your account. For example, if you had a 25% deposit bonus and deposited $100, you’d get $125 to play with.
- Free Bets: A free bet is exactly as it sounds – your new sportsbook will give you a no-risk stake to place. If it loses then you don’t lose any of the cash you deposited, but if it wins then you get all the winnings like normal. The only thing you don’t get back is the stake.
- Odds Boost: When the new betting website you sign up to offers an Odds Boost, it means they are increasing your market odds to give you better returns. For example, if a like is usually at +150, then it could be boosted up to +250. This increases the returns on a winning $10 bet from $25 to $35.
- Crypto Bonus: New bookmakers have fully embraced the crypto revolution, with leading cryptocurrencies now being the preferred method of banking across the industry. To encourage you to use crypto, you’ll be given a special deposit bonus whenever you use a coin to deposit into your account.
Welcome Bonus: This will be the biggest bonus that you get at new online bookmakers, and it comes when you first sign up. After you create your account and make a qualifying deposit, you can expect to it loaded up with free bets, deposit matches, and more.Popular Wagers at New Online Bookmakers
If you’re looking to make some new sports bets, here are some options to consider.
Moneyline
A moneyline bet is the easiest bet you’ll make anywhere at a new online sports betting site. It is simply a bet on the outright winner of an event with no other conditions attached. If you back a team to win, and they do, then your bet hits.
Example moneyline bet: Bet on Chelsea to beat Benfica in the Champions League at odds of -168 or Benfica to win at +450.
If you put $168 on Chelsea and they win, you’ll win $100 plus your original bet ($268).
If you bet $100 on Benfica to win, you’ll get $450 plus your original $100 bet ($550).
Spread
With a spread bet, the favorite is given a points handicap and the underdog an equal points boost. These point differences are then applied to the final score to see if a bet wins.
Example spread bet: For instance, an NFL team might have a -6.5 point spread, meaning they’d need to win the game by 7 points for the bet to win. On the other hand, a team with a +7.5 spread could lose by 7 points and backing them would still win.
Points
Bets on points at all sportsbooks, not just new online betting sites, are done by betting on the under/over of the final score.
Points bet example: An NFL game could have a points total of 45.5, meaning the combined score of the two teams would need to be 46 or greater to win if you took the over, or 45 and less if you backed the under.
Parlay
A parlay bet allows you to combine the outcomes of multiple events into a single bet with much higher odds, with the top new betting websites even offering special tools to help you build them. These bets carry great odds, but beware: to win, every selection must hit.
Parlay bet example: You’re feeling optimistic – or you’re just sure your picks are nailed on to win – and you punt on the LA Lakers, New York Knicks, and Orlando Magic to win. To claim any winnings, you need each team to follow through for you.
Prop Bets
There are two main kinds of prop bets – game props and player props. A game prop is a bet on things that will happen in a game, such as how many corners there’ll be in a soccer match.
A player prop is a bet on what a player will do during an event, such as if a football player will score a touchdown.
Prop bet example: You can bet on Victor Wembanyama to score 50 or more points in any regular-season NBA game in 2025/26 at odds of -125 (BetUS)
Same Game Parlay
A same-game parlay, commonly referred to as an SGP, allows you to combine prop bets from a game into a single parlay. The best new bookmakers will have easy-to-use SGP Builders, which clearly show you the eligible markets and help you build your bet.
Same game parlay bet example: Bet on Liverpool’s Alexander Isak to score a header, Virgil van Dijk to receive a yellow card, and for Ryan Gravenberch to make two fouls against Crystal Palace in the English Premier League.
Teaser
A teaser bet is a kind of parlay where you are able to change the spreads of the games, moving points from one to the other.
Although complex, they’re made easy to calculate and place thanks to the latest software you’ll find at the newest sports betting sites.
Teaser bet example: The standard odds are Dallas Cowboys -7 vs the New York Giants, while it’s -8.5 on Kansas City Chiefs vs the Denver Broncos.
Most teasers will give you six points in your favor, so the new, improved odds would be -1 on the Cowboys and -2.5 on the Chiefs.
If you bet on the Cowboys and Chiefs to win, you need the Cowboys to win by more than one point and the Chiefs to win by three points or more.
New Sports Betting Sites Compared
Check out how the best new online bookies you can find online compare, including when they were launched or given a major redesign. All are great, but the best new bookies with the most recent updates will have the best features.
Site Launch Date Latest Update Welcome Bonus
BetNow 2015 2026 150% up to $225
BetOnline 2001 2026 $250 in Free Bets
BetUS 1994 2026 125% up to $2000
Bovada 2011 2026 50% up to $250
Everygame 2021 2026 470% up to $1600
Sports to Bet on at New Bookmakers
Yes, new betting sites cover the most popular sports, including NFL, NBA, soccer, golf, tennis, and more. Here’s a look at the top options.
NFL
With huge prime time games and a Sunday packed full of action, the NFL is one of the most popular sports to bet on in the country and on new sportsbooks. NFL betting sites cover everything you need for football betting, from standard markets like spreads and points to same-game parlays.
NBA
Whether you like backing star players to have huge games or following the teams’ forms to bet the points, you’ll be able to bet on all the best NBA action at any of the top new online bookies.
NHL
Not only will new sports betting sites give you the biggest and best action on the NHL, you’ll also find regular promos that reduce the juice and vig on hockey bets. This means you’ll get some of the best returns from the new sportsbooks on the market.
MLB
The selection of new sports betting sites will offer you plenty of ways to bet on the top MLB action, starting with the early spring training games and running right through to the World Series finale.
College Sports
Nothing matches the passion and intensity of college sports, making it great action to bet on. Even better, at offshore betting sites you are often free of the restrictions on prop bets that you’ll get at state-licensed sportsbooks.
Soccer
Soccer is one of the most popular sports in the world, and you’ll find plenty of top action from around the globe at the new gambling sites. For those interested in American soccer, MLS betting sites offer great options to back your favorite teams and players in exciting matchups.
Golf
Whether you want to back a top-ranked golfer to do well at a Major, or see an underdog do well at their home tour event, you’ll never be short of options at one of the new betting sites. Plus, you’ll get exciting new markets like match betting, along with the chance to secure huge odds boosts.
Tennis
Tennis has always been popular with sports bettors, especially for live betting. With the new sports betting sites, you can dive into all the action from both the regular tour events and season-defining Grand Slams.
International Sports
While all the top US sports will be covered on a new betting site, you can also enjoy betting on sports that are huge overseas. If you’re a fan of sports like cricket or rugby, then you’ll be able to bet on them at a new sportsbook.
Esports
Esports are some of the newest and fastest-growing betting markets in the world. With the latest software offered by new betting sites, you can finally get involved with the action on a huge range of markets.
Banking Methods at New Betting Sites
The best new bookmakers offer a mix of traditional and modern banking methods. This ensures there’s an option for everyone. Here’s a closer look at the most popular choices.
- Cards: New betting sites still accept traditional banking methods such as debit and credit cards. These remain popular everywhere, but aren’t the best way to bank at offshore sites. These new sportsbooks prefer more modern payment forms such as crypto.
- Crypto: All sportsbooks, not just new online betting sites, have crypto as their preferred payment method. This is thanks to the speed and security of the transactions. Sportsbooks will usually offer a brief tutorial to help if you are new to crypto.
- Online Bank Transfer: One of the better traditional methods of banking with a new sportsbook is to use bank transfers. The slight downside to this, though, is your bank may charge fees for the service, so always check beforehand.
- Check: Banking via check is one of the oldest payment methods, but most new sports betting sites still accept it. While extremely secure, the downside is the time it takes, with payouts via check sometimes taking two to three weeks.
New Sports Betting Sites – Top Tips
There is a lot to like about the new betting sites on offer in 2026. Here are some key things to keep in mind when you’re looking at new places to bet.
Find the site you enjoy using
Betting on sports online should always be fun. Unfortunately, nothing can drag the experience down like a website that’s hard to navigate or doesn’t run smoothly on your setup. All these new sportsbooks are well designed, and should run great on any system. Still, it can be worth clicking around to make sure you’re happy with the site before playing.
See what’s on offer
All the new betting sites on the market are packed full of the leading sports. From major leagues like the NFL, NBA, NHL, and MLB to top international soccer and groundbreaking esports betting options. If you like betting on a specific market regularly, though, it’s worth double-checking it’s available.
Pick bonuses that work with your betting style
New sportsbooks offer the biggest bonuses to entice you to try them out. Sometimes the biggest bonus isn’t always the right one, though, as it may have a high rollover or not include certain markets you like to back. Check out the bonuses on offer thoroughly, and make sure they line up with how you like to play.
Embrace crypto
All new sports betting sites will accept crypto, with some, like CoinCasino, only accepting crypto payments. Using crypto betting sites to bank offers the fastest and most secure transactions, so if you haven’t already converted to using digital currency, now might be the time.
