Poker Writer
Gaming Innovation Group (GiG) announced significant job cuts following the Q4 year-end update, as iGaming pathways into Latin America stalled after initial high ambitions. GiG’s end-of-year revenue was reported at between €44-€48 million, below the projected range of €56-€60 million. The iGaming software services provider was forced to cut several of its Eastern European tech staff.
The smaller revenue stream was a big factor in the job cuts and caused GiG to reflect on what happened in 2025.
Market Stall in Latin America
After its iGaming efforts in the United States failed to gain traction, the Malta-based company turned its attention to Latin America. The company largely attributed the 2025 downturns to fluctuations in Latin America, particularly.
Just a few short years ago, GiG was rapidly expanding its reach and position in the region. It launched a large sportsbook in Buenos Aires in 2022. At the time, the expectation was for further expansion following the addition of new markets in Latin America.
But the United States’ foreign policy in Latin America, at the behest of President Donald Trump, has made things more uncertain and volatile in the region.
These uncertainties in foreign policy led to a weakened local currency and tax inconsistencies. Because of this, Brazil backed out the plan for GiG to enter the country after announcements of a deal in 2025. GiG revealed the failure to launch in Brazil with a statement of disappointment:
During Q4 2025 our first partner for the Brazilian market took the decision to postpone its launch due to the ongoing and increased regulatory and tax uncertainty in the market.
Whilst this decision is disappointing, the development work undertaken so far positions us well to enter the market in due course, and we are actively targeting partnerships in that region.
Entering into the South American nation of 212 million people with a strong interest in iGaming would have been a big boon for GiG, but the postponement helped fuel the negative 2025 Q4 report.
Efficiency Over Expansion
GiG now shifts its focus to 2026, prioritizing efficiency over further expansion for the time being. GiG intends to use AI to improve efficiency. The move to AI is projected to deliver savings of up to €4.5 million per year, keeping cash flow positive in Q1 of 2026.
The hope is that the AI assistant will create opportunities for growth moving forward. GiG released a statement that gave a general synopsis on the use of AI.
These technologies are transforming our internal operations. By enabling greater automation, optimized delivery workflows, and enhanced developer productivity through AI-assisted coding and deployment, we are materially reducing our operational cost base.
