COOLER CONTROL: Unique GGPoker Promotion Pays Back Players Experiencing Bad Luck

Bad beats – be gone. That’s the message GGPoker is sending to start the new year.

The site launched a new integrated promotion on Jan. 1 called GGCare and hopes to ease the pain of coolers and suckouts. Cash game players experiencing these types of poker disasters are rewarded as part of the program.

GG will be tracking cash game hands throughout January. Players who experience bad beats are registered automatically to a daily $30,000 Flipout tournament.

We’ve all experienced the pain of bad beats. It’s part of the game,” GGPoker ambassador Daniel Negreanu said in a news release. “But GGPoker has your back. With GGCare, you can suffer the worst bad beat, and still come out ahead.

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How does GGCare work?

After earning a tournament ticket , each “unlucky” player receives an entry for the following day. There are a few interesting wrinkles to the promotion.

When the Flipout tournament starts, players will be awarded different starting chip stacks depending on how unlucky they were. A custom data algorithm will determine each player’s chips – meaning the bigger the bad beat, the more a player has in the tournament.

The conditions that trigger eligible bad beats, coolers, or suckouts vary by game. The company plans to continuously optimize the GGCare system.

In the coming weeks, GG will add new trigger points to expand eligibility. That should reward even more players that find themselves in unlucky situations.

GGCare tries to channel rewards to players that might need them the most. The promotion brings something a bit different than the traditional online poker tournament reward.

Most sites normally reward similar freeroll entries to cash game players based solely on volume. Company promotions staff members have high hopes for GGCare and will monitor how players receive the program.

More than $7 million given away in January

With online poker exploding around the world, GGPoker continues to work to meet player demand. That includes on the promotion front as well.

The site has promised more than $7 million in free money up for grabs throughout January. Along with the GGCare promotion, players will find $40,000 given away daily in Rush and cash game leaderboard prizes. That totals $1.3 million in cash prizes for the month.

The site is also offering $20,000 in daily leaderboard cash for Spin & Gold players. Here’s a look at just a few other promotions planned:

  • All-In or Fold daily prizes – Play 100 hands and earn one buy-in every day.
  • Short Deck (6+) Hold’em leaderboard – GG is giving away $150,000 this month with $5,000 awarded daily.
  • Daily free spin – Simply log in and earn a daily $0.25 Spin & Gold ticket. Players have an opportunity to win up to 12,000 times their buy-in.

Along with all the January promotions, the World Series of Poker Online Circuit series continues through Jan. 10.

The series has a packed schedule with 18 championship ring events and $100 million guaranteed. For a complete look at that series, click here.

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