Formula One remains a popular partnership target for online poker operators. Partypoker announced on Monday that its sposnsorship deal with McLaren Racing would continue into 2022 and begin with a new video game launch.
The poker site gave a look at what players and racing fans can expect as part of the announcement. Party promises even additional games, promotions, bonus content, and more for players and poker fans throughout the year.
“We are very proud and excited ahead of another season of our partnership with McLaren Racing,” party brands managing director Vic Walia said in a news release. “Once again, we will be able to offer new content to partypoker players and bring the brands to new audiences.
“This should be another thrilling year for Formula 1 and we cannot wait to be a part of it. We are very proud and excited ahead of another season of our partnership with McLaren Racing. Once again, we will be able to offer new content to partypoker players and bring the brands to new audiences.”
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Video game debut coming to partypoker
One of the first promotions out of the gate is the release of a new video game. This follows the launch of the partnership in 2021 that included special racing-inspired poker tournaments, prizes, and more.
Like those efforts, the video game will also be featured in the partypoker gaming platform.
“Coming soon, the first exciting launch of the year will allow partypoker players to compete in a new McLaren Racing arcade game,” the company noted in a news release.
“Players can give themselves the chance to win prizes, including exclusive McLaren Racing rewards and merchandise that can be won throughout the 2022 Formula 1 season.”
More details on the video game are coming soon.
Back on the track
On the track, the start of the F1 season is just weeks away. Partypoker’s logo will again be featured on McLaren’s car during several races this season.
The company also continues its “See the Unseen” video series, offering a behind-the-scenes look at the racing team. Fans can expect to see the final partypoker episodes with members of McLaren Racing.
These episodes follow interviews from last season with driver Daniel Ricciardo and CEO Zak Brown.
The partypoker video team recently caught up with the McLaren pit crew members as part of the series. They offered insight into how much work goes into preparing cars for a race weekend.
“My favorite part of the race weekend is easily qualifying,” top race mechanic Andrew Salt noted in the video.
“The car has to be turned around very quickly. That includes changing the front wing settings, changing the tires, putting fuel in the car. Sometimes we have to complete all of that within a minute. It’s an adrenaline rush from start to finish.”
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Finding the winner’s circle
Other pit crew members commented on how it feels when the team comes through with a win.
“Seeing our cars on the podium is a massive thing,” build test technician James Herbert said.
“It’s so rewarding when you see the reaction on the drivers’ faces and everyone at the track. We talk about it on the Monday after a race, even if it’s not such a good race, but everyone is more hyped up if you’ve had a good one.”
All episodes can be seen in full at the partypoker McLaren Racing hub.
Partypoker will release more information about the company’s plans with McLaren Racing for 2022 in the coming weeks.
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