Formula 1 is one of the sports most strongly connected to poker due to a combination of geographical, economic, and business reasons.

Some of the most iconic races on the circuit coincide with big destinations for gambling and retail poker. Monaco is obviously at the top of the list, but Las Vegas now hosts an annual race as well.

Adding to that is the sport’s association with luxury and the ultra-wealthy. It is to racing what high roller tournaments are to poker. That association makes it a popular target for sponsorships and promotions, like PokerStars’ long-running relationship with the brand.