There was plenty of good news for PokerStars at the recent EGR Marketing and Innovation Awards. The annual event was held virtually on July 30 and recognizes standout creativity and innovation in online gaming.
In the area of innovation, PokerStars received two awards. Company officials said that has been a key focus in recent years.
PokerStars’ focus on innovation recognized
On its poker side, PokerStars received the award in the “Innovation in Poker” category. The company was recognized for its wide selection of new games, fresh products, and virtual reality offerings over the last year.
“Difficult to challenge PokerStars for research and development, and another good year for new product launches,” judges noted about the platform.
“Clearly doing well given the phenomenal growth rates during COVID, demonstrating success of both old and new variants. Love the fact that PokerStars has embraced virtual reality and done so in a big way. This brand is always working on a way forward and new ideas.”
The site has been particularly innovative in developing new games and promotions. Some of those include
- Swap Hold’em
- Deep Water
- UFC Spin and Go’s
- PokerStars VR
“Throughout PokerStars and particularly for its dedicated Poker Innovation and Operations team, trying out new formats and game types, listening to players’ responses, and going back to the lab is a constant focus,” said Rebecca McAdam Willetts, PokerStars associate director of public relations.
PokerStars also earns award for casino product
EGR also recognized PokerStars proprietary tournament platform Casino Races in the “Innovation in Casino” category.
With PokerStars Casino, the aim was to give customers something they hadn’t seen before. Over the past 12 months PokerStars worked to successfully build and launch the product platform.
“Building new products that are fresh and entertaining for our community is of utmost priority at PokerStars,” McAdam Willetts said. “While the classic games that we all love aren’t going anywhere, we truly enjoy seeing our customers take to new formats and products.
“The focus on continuously developing exceptional experiences in everything from our customer support options to our responsible gaming tools is vital to PokerStars’ mission as we meet, head on, the expanding variety of entertainment options the modern world provides. We’re extremely pleased to have won two awards in this area across our offering.”
For a complete PokerStars review including $30 in free play, click here.