Playtech’s iPoker Network is a longstanding online poker operator using the network-skin model.

What that means is that iPoker is not itself a customer-facing brand. Rather, it is a back-end technology that powers a set of interconnected poker rooms operated by other brands, or “skins.”

There are dozens of skins on the iPoker network, including big names in European sports betting like William Hill, bet365, Betfair, Betsafe, and Titan.

iPoker’s ring-fenced European network (serving France, Spain, and Portugal) recently absorbed PartyPoker Europe. Although PartyPoker remains an independent site internationally, its European site is now a skin on iPoker.