Unibet has never been the biggest online poker site, but has had a lot of longevity in the top ten due to good customer service and a strong presence in Northern Europe.

The brand made a brief foray into the U.S. market after sports betting became legal. However, its sportsbook and online casino failed to find much traction, so it never launched a poker site in that market.

It also hosts live Unibet Open poker events, particularly in Irelandwhere its poker product is popular thanks to ambassadors David Lappin and Dara O’Kearney.